By Solera AutoPoint
March 8, 2021
AutoPoint now has the ability to support over fifteen channels through optimized targeted marketing. Dealers now have an opportunity to differentiate themselves within the dealer market space making it easier to reach their marketing goals, manage their marketing budgets in real-time, and cross-channel attribution.
Powered by AI – we take an omnichannel approach to optimizing your digital marketing campaigns simplifying how potential car buyers and car owners engage across channels, offering the flexibility to shift marketing budgets based on what is driving research.
NEW DIGITAL MARKETING STRATEGIES INCLUDE:
- PAID SEARCH
Effective keyword strategy is critical to reach the right customer. With AutoPoint’s pay-per-click (PPC) solution with Google Ads for Fixed Operations, dealerships have a tremendous opportunity to take back impression share and to get in front of existing and new customers with their Service offerings and specials when the customer is ready.
- SOCIAL ADVERTISING
Build and promote your brand to connect buyers and repeat customers. Whether it’s for sales, service or brand campaigns – engage your customers in their preferred channel with relevant content and offers that are targeted and increases your ROI.
- DISPLAY ADVERTISING
To reach vehicle owners effectively via digital display, we leverage intelligence and data to match owners’ personal device IDs to their online activity. We then deliver targeted communications optimized for both mobile and desktop environments, leveraging the most common ad sizes for effective placement and maximized ROI.
- RETARGETING
No two customers are exactly alike. Retargeting ads include unique marketing that reflects pricing, deals/specials, and photos to reflect their ownership path. Our platform easily enables users to leverage multiple digital and traditional channels tailored to customer preferences to optimize your ROI. The frequency of the ads, paired with more opportunities to reengage with your online dealership, leads to higher conversion rates.
- ON DEMAND
AutoPoint’s On Demand platform solves your ad hoc communication needs and implements your marketing campaigns quickly across email, print, Facebook and display. Available 24/7, On Demand offers ready to go professional designs, customizable offers, and micro-targeting lists from customers and external data sources.
Want to know more? Take a closer look at our new capabilities.
Existing customers, please contact your dedicated AutoPoint Account Manager.