INSIDE TRACK

By Solera AutoPoint

June 29, 2020

As a leading marketing solutions provider for digital and direct mail ad hoc marketing campaigns, AutoPoint makes regular updates and improvements to its OnDemand product. Notable content updates as of June 29, 2020, include the following:

There is new content in OnDemand specifically for dealerships to announce they are open.

This new content works for re-opening communications or general awareness.

There are four new themes—available in Mail, Email and Facebook—with customizable messaging. Here are examples of the new themes.

Locate the “Now Open” content in the Awareness Category or by filtering on “Now Open.”

Important note: If you are sending emails with customized messaging, avoid language like “COVID” or “pandemic” for higher inbox placement.

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