With NIADA just around the corner, we’re highlighting some of the best classes to attend during the show so you can maximize your time in Sin City and get the most out of the event. Don’t forget to stop by the Solera booth to speak with our solution experts and get updates on the newest innovations from Solera Autopiont & Identifix.
Our Pick For The Top Class at NIADA
Disruption in the Auto Industry: Revolution or Evolution?
The Speaker: Andy Koblenz, Executive Vice President of Legal Affairs and General Counsel at NADA
Why it’s the top class: This 3-hour session brought to you by NADA will undoubtedly be one of the most valuable and informational classes at the show. Koblenz has nearly 30 years’ experience in the auto industry and will no doubt bring a fascinating perspective on the wider automotive landscape. As a representative for NADA in federal capacities, Koblenz has up-to-the-minute insights on the OEM and factory action, and whether disruption in the industry will be a boon or a bane.
Our Other Top Class Picks
Spend Smarter in Your Digital Marketing to Sell More Cars
Marketing online is a great opportunity, but not many industry players are taking advantage of it. Learning how to take your strengths on the lot and market them to a wider audience is extremely important to increasing your bottom line. New car dealers are eating your lunch in this discipline and it’s about time you caught up.
Secrets to Success When Desking Deals
It’s common knowledge that the best customer is the one you already have. And it costs less to sell additional items to one customer than to try to reach several others. This important class will teach you how to create more deals from that single customer and their entire family. Selling to a family is one of the most successful programs for new car dealers—you’ll learn how to replicate their success and maximize the revenue you gain from one customer.
Successfully Integrating BHPH Into Your Retail Operation And Vice Versa
Have you always been interested in BHPH but never acted on it? This class will help you navigate the rules and intricacies of the BHPH world and break down each step to getting started in a simple, meaningful and actionable way.
Get in Gear! Handling Your Internet Leads
In this class, you’ll get a wealth of high-quality information on leveraging what should be your best channel for reaching new customers and re-engaging past customers for additional sales. You may already have a strategy for generating new sales leads from the internet—do you know what to do with that information? Learn how to store and pass that data on to the right people.
