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INSIDE TRACK

Inside Track is the latest resource from Solera AutoPoint connecting our customers to the larger sales and service community.
We're driving the retention conversation.

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Written by Beth Walter, Sr. Product Manager – Digital Marketing One of the most far-reaching consequences of the slow and painful death of the third-party…

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How Hyper Local Does Your Does Your Mark…

Written by Beth Walter, Sr. Product Manager – Digital Marketing

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Written by Beth Walter, Sr. Product Manager – Digital Marketing May 26, 2021 Written by Beth Walter, Sr. Product Manager – Digital Marketing

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Written by Beth Walter, Sr. Product Manager – Digital Marketing May 19, 2021 Digital Marketing has taken a few hits as of late, but as…

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Written by Beth Walter, Sr. Product Manager – Digital Marketing May 12, 2021 You have most likely heard by now that the global chip shortage…

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Written by Kelleri Riegel, Sr. Product Manager – AutoPoint Marketing May 6, 2021 With service intervals getting longer and longer, you can’t afford to miss…

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Written by Beth Walter, Sr. Product Manager – Digital Marketing April 28, 2021 By 2022, 55.1% of Americans will have cut the cord. That means that over half…

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Written by Beth Walter, Sr. Product Manager – Digital Marketing April 22, 2021 Launched in 2017, the TikTok app was the #7 most downloaded app…

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Written by Beth Walter, Sr. Product Manager – Digital Marketing April 14, 2021 Last week, we reviewed the Importance of 1st Party Data and how…

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Written by Beth Walter, Sr. Product Manager – Digital Marketing April 7, 2021 Last week, we looked into Our Cookie-Less Future, and how these changes…

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By Solera AutoPoint March 31, 2021 Europe led the way with passage of the GDPR Privacy laws in 14 April 2016, which became enforceable beginning in…

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AutoPoint Uses Artificial Intelligence t…

By Solera AutoPoint March 8, 2021 AutoPoint now has the ability to support over fifteen channels through optimized targeted marketing. Dealers now have an opportunity…

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By Solera AutoPoint March 4, 2021 We’re here for you and your customers. New Feature release! Advanced sales offer and vehicle images now available in the new Sales On Demand catalogs…

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By Solera AutoPoint February 24, 2021 Say goodbye to the cold and hello to SPRING! New Feature release! Advanced sales offer and vehicle images now available in…

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By Solera AutoPoint January 22, 2021 Gearing up for these dreary seasonal weather changes? We’ve got you covered. As a leading marketing solutions provider for…

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By Solera AutoPoint November 11, 2020 Happy Veterans Day! We want to help you in honoring all of those who have served with a new theme available in mail,…

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By Solera AutoPoint October 30, 2020 Daylight Savings is Sunday, November 1st and we want to help you and your customers get ready to turn…

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By Solera AutoPoint October 27, 2020 As a leading marketing solutions provider for digital and direct mail ad hoc marketing campaigns, AutoPoint makes regular updates…

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By Solera AutoPoint June 29, 2020 As a leading marketing solutions provider for digital and direct mail ad hoc marketing campaigns, AutoPoint makes regular updates…

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By Solera AutoPoint As the country transitions slowly and safely out of pandemic lockdown, we’re focusing on the path back to business-as-usual. With the emphasis…

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By Solera AutoPoint COVID-19 has been an unprecedented disruption for organizations and individuals globally. While the impact has been universal, small businesses have been particularly…

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The NIADA Conference in Las Vegas is the biggest show of the year for dealers. The opportunities that come out of demos, sessions and networking can be majorly important for…

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With NIADA just around the corner, we’re highlighting some of the best classes to attend during the show so you can maximize your time in Sin…

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Solera AutoPoint was the lead sponsor of the mentoring session at last week’s Automotive News’ Leading Women Network Conference, where young women from the Dallas area had the opportunity to engage with female leaders and ask questions that would help them prepare for college and successful careers.

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AutoPoint is proud to support the Leading Women Network semi-annual event, where women from every corner of the automotive world convene to discuss the industry and meet other…

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Cracking the Customer Loyalty Code

Customer loyalty is a moving target. But retention, when done correctly, can bridge the gap from satisfied customers to customer loyalty.

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No Assembly Required: The Guide to Build…

The cost of acquiring new business is a tale as old as time. Though there’s evidence to support that statistic, seeking out new customers is absolutely worthwhile. But beware…

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Work Smarter, Not Harder: 5 Simple Steps…

In our last post, we talked about the evolution of customer expectations and how brands like Amazon, Netflix and Uber have delivered on convenience and…

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Capitalizing on Changes in Consumer Beha…

Today’s consumer world looks very different than it did a short time ago. Customers expect a great deal from their investment in a brand. With…

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International Women’s Day

In celebration of International Women’s Day—featuring women in Solera Leadership.

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Digital Marketing Strategy 101: When Tar…

Digital needs to be dominant. Digital marketing genuinely delights customers by giving them exactly what they need, when they need it.

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Reasons You Need a Shuttle Alternative f…

Loaner fleets and shuttles are just a part of doing business. They’re not bad, but they’re not great either. So, what are your loaners and…

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NADA Show 2019 Recap: The Automotive Ind…

February 4, 2019  Ahh February. The cold drags on, football season is over and spring break is still weeks away. Luckily the team at Solera|AutoPoint has the dish on all the…

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What Your Customer Actually Wants from Y…

Consider the typical customer journey of say, a 19th-century trading post. The average consumer would travel to the trading post (on a horse, mind you),…

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AutoPoint dealership and service center software transforms the vehicle ownership experience, bringing together every service necessary for providing unmatched automotive customer service. Our industry-leading tools empower dealerships and OEMs with a robust technology platform that demystifies sales and customer retention.

Our powerful software suite contains every tool dealerships and OEMs need to promote sales, launch effective digital and email marketing campaigns, provide maintenance support, supply proper documentation, and increase customer retention. Our comprehensive software solution supports you every step of the way so that you can ensure top-notch customer satisfaction.