Getting the Most out of NIADA
The NIADA Conference in Las Vegas is the biggest show of the year for dealers. The opportunities that come out of demos, sessions and networking can be majorly important for…
Author Archives: Kendra Peterson
TOP 5 CLASSES TO ATTEND AT NIADA 2019
With NIADA just around the corner, we’re highlighting some of the best classes to attend during the show so you can maximize your time in Sin…
Leading Women Network: Take the Lead
Solera AutoPoint was the lead sponsor of the mentoring session at last week’s Automotive News’ Leading Women Network Conference, where young women from the Dallas area had the opportunity to engage with female leaders and ask questions that would help them prepare for college and successful careers.
5 Women Who Changed the Automotive Industry
AutoPoint is proud to support the Leading Women Network semi-annual event, where women from every corner of the automotive world convene to discuss the industry and meet other…
Cracking the Customer Loyalty Code
Customer loyalty is a moving target. But retention, when done correctly, can bridge the gap from satisfied customers to customer loyalty.
No Assembly Required: The Guide to Building New Business
The cost of acquiring new business is a tale as old as time. Though there’s evidence to support that statistic, seeking out new customers is absolutely worthwhile. But beware…
Work Smarter, Not Harder: 5 Simple Steps to Improve Your Shop Efficiency
In our last post, we talked about the evolution of customer expectations and how brands like Amazon, Netflix and Uber have delivered on convenience and…
International Women’s Day
In celebration of International Women’s Day—featuring women in Solera Leadership.
Digital Marketing Strategy 101: When Targeting is a Good Thing
Digital needs to be dominant. Digital marketing genuinely delights customers by giving them exactly what they need, when they need it.