loading...

INSIDE TRACK

Digital MArketing Services

Solera AutoPoint Launches Three Digital Marketing Offers Aimed at the In-Market Buyer for Service and Sales

Enabling Automotive Dealers, OEM’s, and Aftermarket Businesses to Hyper-Target In-Market Buyers at the Right Time and Right Place with Digital Marketing Can Yield More Than 2X Return on Investment.

By Solera AutoPoint

Westlake, TX, July 8, 2021

Solera Holdings (“Solera AutoPoint”), an industry leader in empowering automotive dealers, OEMs, and aftermarket businesses with a robust technology platform that engages customers at various critical points during their vehicle lifecycle, today announced the launch of Digital Marketing Services, a new prospecting solution aimed at targeting the anonymous buyer, and dormant or lost customers.

Digital Marketing Services provides access to a comprehensive set of new channels, unleashing the possibility of business revenue growth through new customer acquisitions. These additional prospecting services complement the already complete omnichannel marketing solutions offered today by Solera AutoPoint.

  • Service Paid Search Program is uniquely structured to place the dealer, OEM, and aftermarket business front and center on the SERP, when prospects are doing “reactive” searches such as responding to a check engine light or an oil change indicator on their vehicle dashboard. Marketers can expect successful engagements with two times greater conversion than traditional industry benchmarks.
  • Facebook & Display for Service provides dealers, OEMs, and aftermarket businesses with the ability to identify and target prospects who own a particular make/model of the vehicle, live within a specific geographic area, and are “in the market for service.” This unique offering will also enable you to connect with customers who are “known defectors.”
  • Dynamic Inventory Ads for Facebook & Display offers dealers the ability to put the right car in front of the right person, at the right time, by matching vehicles in the dealer’s new or used inventory feed with the vehicle customers have been shopping for across the web or previously on the dealer’s site.

This is truly the next generation of automotive marketing and a powerful means of reaching anonymous, in-market buyers when and where they are researching. Our Digital Marketing Services is an excellent complement to our current marketing omnichannel suite of solutions that enables automotive dealers, OEMs, and aftermarket businesses a guaranteed opportunity to target individuals when they are ready to buy, maximizing potential engagement and revenue growth

Alberto Cairo, Managing Director for Solera Automotive Dealer Business.

For more information on Solera AutoPoint and its omnichannel marketing services, visit https://autopoint.com/next-gen-digital-marketing/

Solera | Autopoint

Solera is a global leader in risk and asset management data and software solutions, empowering companies across the automotive and insurance ecosystem with trusted solutions that adhere to the highest standards of data privacy, security and integrity to support connectivity across the vehicle value chain. Solera’s solutions bring together customers, insurers and suppliers, empowering smarter decision-making through service, software, enriched data, proprietary algorithms and machine learning that come together to deliver insight and ensure customers’ vehicles and property are optimally maintained and expertly repaired. The company is active in over 90 countries across six continents, processing more than 300 million digital transactions annually for over 235,000 customers and partners. By drawing on the market-leading solution capabilities and business process best practices from its technologies around the world, Solera provides unsurpassed scale and strength with superior performance while delivering innovation to move the industry forward.


AutoPoint dealership and service center software transforms the vehicle ownership experience, bringing together every service necessary for providing unmatched automotive customer service. Our industry-leading tools empower dealerships and OEMs with a robust technology platform that demystifies sales and customer retention.

Our powerful software suite contains every tool dealerships and OEMs need to promote sales, launch effective digital and email marketing campaigns, provide maintenance support, supply proper documentation, and increase customer retention. Our comprehensive software solution supports you every step of the way so that you can ensure top-notch customer satisfaction.