OnDemand Content Update

By Solera AutoPoint

June 29, 2020

As a leading marketing solutions provider for digital and direct mail ad hoc marketing campaigns, AutoPoint makes regular updates and improvements to its OnDemand product. Notable content updates as of June 29, 2020, include the following:

There is new content in OnDemand specifically for dealerships to announce they are open.

This new content works for re-opening communications or general awareness.

There are four new themes—available in Mail, Email and Facebook—with customizable messaging. Here are examples of the new themes.

Locate the “Now Open” content in the Awareness Category or by filtering on “Now Open.”

Important note: If you are sending emails with customized messaging, avoid language like “COVID” or “pandemic” for higher inbox placement.

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AutoPoint was founded in 2003 with the intent to create better tools for dealership service departments. We were a small company, hungry to innovate and provide our customers with the latest digital solutions to increase productivity and customer retention.

In 2014 our business was transformed—AutoPoint was acquired by Solera Holdings, Inc. With Solera’s resources and leadership principles, our once small company now dominates the fixed operations space and supports critical transactions across the vehicle lifecycle. We were hungry to be the best, and with Solera, now we are.

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