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INSIDE TRACK

The right message gets a new look
Service Journey NXT, reimagined.

By Solera AutoPoint

As the country transitions slowly and safely out of pandemic lockdown, we’re focusing on the path back to business-as-usual. With the emphasis on domestic car travel, many people are looking to bring vehicles in for (overdue) tune-ups and maintenance—meaning there’s a large opportunity for dealerships to drive that business their way. That’s why now, more than ever, dealerships need strategic, impactful marketing.

Journey NXT helps dealers send attention-grabbing communications that blend iconic OEM branding, already recognized and trusted by customers, with customizable areas for local-level images, messaging, and special offers. With omnichannel communications, dealers have the opportunity to connect with customers in the spaces they frequent most—building loyal relationships with uniquely personalized, highly-branded messaging.

What’s New?

  • STANDARDIZED MAIL FORMAT
    6×11” postcard breaks through the clutter of the mailbox
  • FULL CREATIVE REDESIGN
    Clean, modern design for all communications
  • COMPLIANT FOR 33 OEMs
    Compliant with OEM visual standards to maximize available co-op dollars
  • ENHANCED CUSTOMIZATION
    A new level of personalization for the customer journey
  • COUPON 2.0 COMPATIBLE
    Modular coupon system with OEM branded themes and dealer-customized offers

Want to know more? Take a closer look at the changes or contact us to see where the journey will take you.


AutoPoint was founded in 2003 with the intent to create better tools for dealership service departments. We were a small company, hungry to innovate and provide our customers with the latest digital solutions to increase productivity and customer retention.

In 2014 our business was transformed—AutoPoint was acquired by Solera Holdings, Inc. With Solera’s resources and leadership principles, our once small company now dominates the fixed operations space and supports critical transactions across the vehicle lifecycle. We were hungry to be the best, and with Solera, now we are.

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